
Strategy | Coaching | Facilitation

Hello
My name is John Rabasa
I used to build tech products.
Now I build the teams that build the products.
I meet you where you are—whether you’re leading a product team or trying to align one. I help product leaders and teams cut through uncertainty, strengthen collaboration, and deliver products that matter.
Through coaching, facilitation, and training, I bring together product management expertise with practical tools and workshops—so you can move from uncertainty to clarity with confidence and speed.
Services
We use facilitation, coaching and learning to create the space where product organizations can thrive
Product COE in a Box
A customizable 6 to 8 month program that brings together curriculum for product excellence, leadership and team coaching, envisioning, planning, baseline metrics and continuous discovery habits.
Product Organization Systems Coaching
Improve dynamics and performance of the product team through Organizational & Relationship Systems Coaching (ORSC).
Envisioning
Leverage Design Thinking to generate or clarify opportunities and features, create alignment and test assumptions with a click-through prototype.
Strategic Planning
Refine or redefine your product strategy to create a sustainable product roadmap.
Product Discovery
Embed continuous product discoverh habits to make better customer-centric decisions.
Service Design
Design and optimize the end-to-end customer experience by considering not just the product, but the entire ecosystem.




